DMZ — W(N)K

WNK(wink) is a graphic design studio based in Seoul, South Korea.
We design across a variety of boundaries to provide new perspectives and
communicate. Combining art and technology, we explore extraordinary
visual experiences, valuing creativity and experimentation.

S(ERVIC)E
Identity Design
Branding
Visual Direction
Editorial Design
Web Design
Poster
Album Design

C(LIENT)S
NIKE
PRO-SPECS
THE HYUNDAI
DAMONS YEAR
LANG LEE
ADOY
...

C(ONTAC)T

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TITLE: DMZ Branding
CLIENT: DMZ FOREST
CATEGORY: Visual Direction, Brand Identity, Application, Graphic Design

파주 DMZ에 위치한 최초의 숲 농장 DMZ FOREST를 위한 브랜딩 아이덴티티를 개발하였습니다. 사람들의 생각 조각들이 모아져 하나의 DMZ라는 글자로 합해져 뿌리를 내리는 의미를 담아 디자인했습니다. 더 나아가, 로고 패턴들은 마치 숲이 뻗어나가는 형태를 나타내었고 사람들의 생각들이 모아져 커져 나가는 DMZ FOREST의 무궁무진한 가능성을 표현하고자 디자인했습니다.

We developed a branding identity for DMZ FOREST, the first forest farm located in the Paju DMZ. We designed with the meaning of putting down roots by gathering pieces of people's thoughts and combining them into one word, DMZ. Furthermore, the logo patterns resemble an expanding forest and were designed to express the infinite possibilities of the DMZ FOREST, which is growing through the gathering of people's thoughts.

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