WNK(wink) is a graphic design studio based in Seoul, South Korea.
We design across a variety of boundaries to provide new perspectives and
communicate. Combining art and technology, we explore extraordinary
visual experiences, valuing creativity and experimentation.

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Identity Design
Branding
Visual Direction
Editorial Design
Web Design
Poster
Album Design

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TITLE: Being As Praxis Saranghwae
CLIENT: Saranghwae
CATEGORY: Visual Direction, Brand Identity,
Graphic Design, Website

한국, 네덜란드 기반 동시대 예술 연구 모임 ‹사랑회›의 브랜딩, 포스터, 웹사이트 디자인을 하였습니다. 여러 명의 작가가 연결되어 작업한다는 모임의 취지에 따라 로고 타입 자체에 알파벳의 선들을 이어 직관적으로 연결의 의미를 나타냈습니다. 포스터와 웹사이트 내에선 다양한 색과 유기체들을 구현해 여러 명의 작가가 각자의 작업의 성격을 잃지 않으면서 섞여간다는 의미를 담았습니다.

We designed the branding, poster, and website for ‹Saranghwae›, a contemporary art research group based in Korea and the Netherlands. In keeping with the purpose of the group, where multiple artists work in connection, the logotype itself intuitively conveys the meaning of connection by connecting lines of the alphabet. In the poster and website, various colors and organisms are implemented to symbolize the mixing of multiple artists without losing the character of each work.








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